Cauvesoft - Be Innovative Be Inspired

Well targeted and planned research indirectly brings out unexpressed user needs, which helps us to create innovative solutions. Understanding user’s emotional and physical interaction with product will enhance our design output.

User research
We start every project by drawing Venn diagrams of people who are going to be in contact with the product. The users whom we choose to study are generally divided into Level01 and Level02 users. Level02 users may generally include users like maintenance personal etc…

User profiles are created and they differ based on the product and it’s context of use. General focus on the user will investigate user's wants, needs, contexts, motivations, expectations and tasks.

We use traditional market research methodologies to gather quantitative data wherever it s applicable. Qualitative research is carried through focus group interaction, depth interviews with specified audience, detailed ethnographic interaction and direst observation methods.

Task analysis
Product usage/handling scenarios are created and analyzed to understand redundant features, priority requirements, problematic areas etc… The scenarios extend from production, packaging, transportation to product after its proposed life cycle.

Environmental study
Greener product has become the necessity in present consumer society. We take efforts in implementing various standards by means of material, manufacturing process, part assembly, defining it’s intended way of usage, product’s usage after it’s intended life-cycle etc…

Competitor study
This study helps us in creating user profiles, positioning the products in market in terms of aesthetical and functional terms.

Trend/style study
This study helps us to define and detail the form language of product during conceptualization and concept refinement stages. There is also a need to anticipate future user and his needs.